What are Google free booking links?
Free listings in Google's hotel price panel. Your direct rate appears beside the OTA rates, and a click takes the guest to your own booking engine. Google doesn't charge for these clicks.
Get found
Google Hotels listing and free booking links
When travellers look up a hotel on Google, they see a price panel listing the OTAs and, if it is connected, the hotel's own website. Google's free booking links put your direct rate in that panel at no cost per click. We connect your booking engine to Google Hotels, check that rates and rooms match, and add paid Hotel Ads when they make sense.
What's included
- A check that your booking engine or channel manager can connect to Google
- Google Hotel Center set-up and property matching
- Free booking links switched on and tested
- Rate and availability accuracy checks against the OTAs
- Room and photo details in Google Hotel Center
- Optional Google Hotel Ads campaign set-up
- Reporting on clicks and bookings from Google Hotels
How it works
- Days 1–3
Check
Connectivity, and whether Google matches your listing correctly.
- Weeks 1–2
Connect
Hotel Center set-up and the link to your booking engine.
- Week 2
Test
Price accuracy and the booking path, end to end.
- Every month
Monitor
Clicks and bookings, with paid Hotel Ads as an option.
Who it's for
- Hotels with a booking engine but few direct bookings
- Hotels that show only OTA prices on Google today
- Groups that want the same set-up across properties
Google Hotels listing
Questions hotels ask
Do I need a booking engine for Google Hotels?
Yes. Google needs live rates from a connected booking engine or channel manager. If you don't have one, our booking engine service covers it.
How much does Google Hotels set-up cost?
From ₹7,500 one-time plus GST for set-up and testing. Paid Hotel Ads, if you want them, are managed separately.
Hotel booking engine
Let guests book and pay on your own website, connected to Google and your channel manager.
From ₹25,000set-up · plus GST
Google Business Profile management
Win the Google Maps results for “hotels near me” with a complete, active profile.
From ₹5,000a month · plus GST
OTA setup and management
Listings on MakeMyTrip, Booking.com, Agoda and more that look right and rank well.
From ₹2,500per OTA · plus GST
Free hotel audit
See what's costing you bookings
Tell us about your hotel. We'll review your Google profile, Google Hotels, OTA listings, website, reviews and AI answers, and send a short report within three working days.
- No logins needed
- No obligation
- In Hindi or English